Big things coming by 2025
For the better part of the 2000s, Bungie is a studio that has been fortunate enough to focus on a single mega revenue-driving franchise at a time. First, there was a decade ofHalo. Since then, it has been full steam ahead onDestiny. At some point in the next half-decade, Bungie will branch out a bit.
In an interview withIGN, Bungie CEO Pete Parsons stresses that the company has its eye on diversifying. He says “Our vision, ultimately, through 2025 is to become one of the world’s best entertainment companies.” That includes starting a new property.
Specifically, Parsons mentions that Bungie needs to “make sure we transformDestiny[into a single evolving world] and that we have other franchises within the marketplace.” He continues “But part of our vision is also to become a multi-franchise entertainment company” while also resolving to bolster Bungie as a publishing group.
This isn’t the first time Bungie has expressed its intentions to make a new game. Last year, Chinese publisherNetEase invested $100 millionfor a minority stake in the developer. Bungie sought external funding specifically for the purpose of creating a new franchise. Because of that money, we should see Bungie’s plans to morph into a multi-series developer come to fruition within five years or so.
