February’s games revealed
“There was a fair amount of churn for the very first month in November,” he told us via email. “Because consumers have to prepay for their monthly bundle without knowing what games lie in store, I think the first month had a bit of friction where some customer expectations diverged from what we were actually planning for our product.
“Now that Humble Monthly has been out for a few months and we can showcase the awesome content from past Monthly Bundles, I think we are hitting our stride and it’s become way easier to make customers comfortable.”
Supporting charities is a big part of the company’s identity, whether it’s giving back ten percent of proceeds from the Humble Store, five percent from Monthly subs, or left up to the user to decide in name-your-price bundles. I asked how they arrived at that amount for this service.
“It’s always tricky to craft a new business model,” said Graham. “When we launched Humble Monthly, we had to do a lot of guesswork about the best way to frame everything so that we could get the product off the ground. By giving ourselves more flexibility with which we can use to pay for game content, I think we have helped the product be more successful and more sustainable, which I believe will actually mean more money for charity in the long run.”
