The creative director forAssassin’s Creed: Revelations, Alexandre Amancio, has left Ubisoft to work for a marketing company called Cossette and provide them with hooks. On thecompany’s blog, Amancio talks about how videogames and marketing share similarities because they are both about looking for ever more innovative ways to engage the consumer to the brand. Sounds like he’ll do just fine at his new job.
It’s hard to say if this will impact the next majorAssassin’s Creedtitle in any meaningful way. Patrice Désilets, the creative director forAssassin’s CreedandAssassin’s Creed II, left Ubisoft half a year afterAssassin’s Creed IIwas released, but that was after finishing with his creative input onAssassin’s Creed: Brotherhood. If a new creative director will still have the time to work on a better singleplayer campaign thanRevelationshad to offer, I’d like to wish her or him the best of luck with that.
